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1. Historical background

Shenzhen FUJI Electric Material Co., Ltd. (hereinafter referred to as [SINOFUJI"), formerly a production workshop of CAS Applied Chemistry Material Co., Ltd (hereinafter referred to as CASAC) who was established on April 28, 1997, CASAC has been Committed to the manufacturing of electrical power safety protection products for 20 years, it has been devoted to becoming the best supplier of electrical safety protection materials in China. By virtue of such abundant production and technical experience, SINOFUJI is legally registered in Shenzhen on September 22nd, 2017.

2. SDGS Contribution

The United Nations Sustainable Development Goals (SDGS) is a set of goals aimed at achieving economic growth while solving social and environmental problems. SINOFUJI's corporate philosophy and management policy and all business are consistent with SDGS. We are committed to contributing to the realization of a sustainable society by exercising our corporate philosophy, and in accordance with this commitment, we have formulated the SINOFUJI Code of Conduct as a specific guide for employee actions. By promoting business activities based on this code of conduct, our overall goal is to achieve sustainable growth of the company while actively responding to SDG's goals and specifications.

3. Technical R&D

The Chinese Academy of Sciences (abbreviated as CAS) was established in Nov. of 1949 as the highest academic institution, the highest consulting institution and the most comprehensive R&D center for natural science technology in whole China.

One affiliated organization of CAS, Changchun Institute of Applied Chemistry of CAS (abbreviated as CIAC) is a multidisciplinary chemistry institute, comprising 12 laboratories and units that conduct basic and applied research and high-tech innovation in polymer sciences, inorganic chemistry, analytical chemistry and physical chemistry. Currently, CIAC`s research focuses on resources and the environment, advanced materials, as well as new and renewable resources of energy. The strategic goal of CIAC is to become a first-class comprehensive chemical institute and an innovation center in the fields of polymer and rare earth materials while achieving worldwide recognition.

SINOFUJI`s parent company, CASAC, was established by virtue of technology and expert talents within the framework of the CAS. CASAC has a team of hundreds of expert consultants, it also has more than 100 applied researches on national patented technology with its developed products serve all fields of society.

4. Brand Identification

The Graphic Logo of SINOFUJI contains a dragon and a phoenix. The dragon is a symbol of power, nobility, honor and success in traditional Chinese culture, so the emperor in ancient china is described as the incarnation of the dragon. However, the phoenix is regarded as a god bird and worship. The phoenix also symbolizes sacred virtues, luck and peace, thus to become the honorable expression for the queen in ancient china. Not only that, SINOFUJI's Graphic LOGO also contains a Chinese character ""and a Chinese character of "" the original meaning of the first character is protection and blessing and the second character stands for meaning of excellence and fortune, The Chinese pinyin of the first character is "FU", and the Chinese pinyin of the second character is "JI", so the letter Logo is coming from "SINO" combining "FUJI".At the same time, it also shows that SINOFUJI from China has the determination to achieve its business oath of "Safty at SINOFUJI.

In conclusion, our brand design expresses SINOFUJI's desire to provide security for customers and society. As an expert in the field of electrical safety protection and a pioneer in cutting-edge application of chemical technology, we provide problem-oriented products and services to meet customer needs in the contribution to build a responsible and sustainable society.

5. The Business Oath of SINOFUJI

The business oath of SINOFUJI is "Safety At SINOFUJI", That is to say "Stay with SINOFUJI, Stay with Safety". It is determined that let SINOFUJI become the bridge connecting its industry and the world and let Fuji help all resources of the domestic industry to share with the world. SINOFUJI must and has to be able to become a world-class expert in the field of electrical and power safety protection by having confidence in understanding and exploring the professional needs of customers, thus to provide cost-effective solutions and corresponding high-quality products with professional services.

6. Corporate Culture

• Corporate Vision:

To build an international enterprise that is respected by society and contributed with more employees with wealth and happiness!

• Our Mission:

To continuously promote international cooperation.

To continuously improve global customer`s satisfaction.

To continuously exceed safety and environmental standards.

• Corporate Value:

Mindfulness, Win-Win, Gratitude, Dedication

• Entrepreneurial Spirit:

Let Employees, Shareholders, Society and the Country Achieve a Win-Win Situation!

• Core Competitiveness:

Eager for Learning, Contribute Aggressively, Act Bravely, Stick to Development.